Social Media Committee

Role description

Social Media Committe

Throughout entire event:

• Manages contents in Twitter, Facebook and Instagram
• Prepares a timeline of contents and posts for social media
• Liaise with Program WG to gather the speakers’ titles so as to plan in advance
• Plan promotion for certain giveaways.
• Promote sales of tickets, venue confirmation
• Work with the program lead to promote contents of the talks from speakers.
• Liaise with Design committee to get assets for social media contents

Before event:

• Ensure marketing contents are scheduled and spread evenly
• Create timeline to spread contents evenly in advance. Consider using buffer.
• Create an event on Facebook

During

• allocate team members to post live videos, contents, tweets about events. Constant reminder on using official hashtag for event.

After

• Follow-up with team on their work and evaluate on what needs to be improved for next year’s content.

Guidelines

Contents example:

• CFP opening
• CFP closing
• Tickets up for sale
• Early bird ticket on sale
• Confirmed keynote speakers
• Sponsors mentions
• Talk contents
• party contents
• workshop contents
• sprint contents
• official swags
• official hashtags

Facebook

• Buffer will not be usable for facebook if posts is intended to be bilingual, and tagging the event onto post. (Buffer does not supports that.)
• Always remember to include official hashtag
• tag related sponsors or speakers
• encourage organising team to share the posts.
• share the posts in other python groups

Instagram

• Use more attractive photos
• lesser words
• Always remember to include official hashtag
• tag related sponsors or speakers

Twitter

• Use catchy phrase
• many speakers use twitter. When posting their speakers’ talks or sponsors mentions, always remember to include their handles and the official hashtag.
• tweets doesn’t need to include photos everytime.

Contents guidelines

• linking to press contents that covers more of a specific company than the event
• always wait for official announcements before posting out on official channels
• Check the code of conduct on the contents to ensure that posts comply to the codes.
• keep the event theme in mind when creating contents
• Keep writing tones personal not private
• When in doubt, don’t post
• keep sentences simple and short to ensure that the content fits most audience.
• choose powerful photos to go with contents
• always remember to include event hashtags.