MarCom WG
Marketing Committee
Role description
Before event:
- Ensure marketing contents are scheduled and spread evenly
- Create timeline to spread contents evenly in advance. Consider using buffer.
- Create an event on Facebook
During
- allocate team members to post live videos, contents, tweets about events. Constant reminder on using official hashtag for event.
After
- Follow-up with team on their work and evaluate on what needs to be improved for next year's content.
Guidelines
Press
- Contact press about conference 3-6 months before conference, suggesting they attend
- Issue one or more press releases before the conference
- Who will you target during these releases?
- Prepared press releases one week before their release date, and ensures translators translate them during this time.
- Get contacts for all sponsors
- Get contacts for all reporters
- Arrange press badges for journalists (they like that kind of thing)
- Meet journalists personally and go over any last minute schedule changes
- Ring attending press 1 month before conference, review schedule with them, and identify speakers they might be interested in interviewing
- Make a press room available with computer, desk, table for interviews, and coffee station if possible.
- On site: manage interview schedules (try to ensure that if the same person is being interviewed 3 times that they happen consecutively, and
contact them before the conference to identify the time that suits best)
All of the press stuff probably needs a full-time volunteer during the conference, and a lot of time over a couple of months before the conference.