MarCom WG
MarCom Lead
Role description
Throughout entire event:
- Manages the Social media committee, Swag committee and Design committee.
- Takes responsibility for promoting the conference to potential attendees and public responsible for developing media releases and communicating key messages about the conference.
- Work with the programme lead to promote contents of the talks from speakers.
- Work with conference lead on conference branding. Plans and executes the marketing of event apart from the website.
- Ensure that marketing contents coincides with event theme.
Before event:
- Makes calls for participation, press releases, sends invitations to news groups and mailing lists
- Ensure marketing contents are scheduled evenly by social media committee
During
- Ensures all swags and printing deliverables are setup as planned onsite.
After
- Follow-up with team on their work and evaluate on what needs to be improved for next year's content.
Guidelines
Marketing Communications
While the day of your conference might understandably be the most important date in your calendar, there are still 364 other days (365 in leap years!) you should also be engaging delegates.
Event communications have a vital role in this engagement and perform many different functions, from simply delivering event details to creating serious hype for the big day. But one of the most underappreciated jobs is reasserting key messaging – before and after your conference.
The lead up to your conference is the perfect chance to create buzz and capitalise on delegate’s inherent FOMO (fear of missing out) with sneak peaks into your event, a slow drip-feed of details and content from previous years.
Your messaging should focus on reasons delegates will benefit from attending, instead of aligning directly with your goals.
In the weeks following your conference you should celebrate the event by sharing plenty of photos and videos, as well as encouraging delegates to do the same – as the experience is fresh in the memory, it’s also the best time to collect feedback. Make sure you check in with your audience, reminding them of why they were there and subtly reasserting key messages.
The Importance of Channel Surfing
Any communications professional knows that how you say something is just as important as what you’re saying. Every channel empowers you to talk to delegates differently, so understanding and identifying which are right for your event is vital to your success.
Is a picture perfect or do you actually need 1000 words? Is sliding into delegates’ DMs a slip up or is their inbox never out of reach? Do they need every little detail or is communication on a need-to-know basis?
Don’t be afraid to think outside the box in your pursuit of spectacular results. A “public” Facebook Live video can stir up FOMO in even the most anti-social media audience, while a beautifully designed invitation in the post can easily strike a chord with digital natives.
In general: Instagram - Great photo or attractive post with minimal caption. Twitter - Catchy phrase, attention seeking photo. FB - brief info, live video, live chat, etc,